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 Podcasting is the cutting-edge form of internet radio that broadcasts through a private channel directly to an Apple iPod or similar MP3 player. Once the channel is locked in, it's automatic! Podcasting is a revolutionary way of extending your reach with minimal effort to a specific audience. Producing a podcast allows you to differentiate your company from less nimble competitors.
What's different about a podcast produced by Sales Channel Network ?
Sales Channel Network allows you to produce professional quality audio content and applies simplicity, directness and focus to custom audio content based on our multi-million download track record.
Compare our services to that of a casual hobby-level podcast, or a new in-house production team: Multiple Software Platforms Most Hobbyist podcasters use several freeware recording programs and at least three separate programs to capture, encode, backup and transfer material. Each program requires configuration, and each has its own learning curve.
We minimize the impact on your time and resources by remote installation of the SCN Recording Program on your laptop. In a single on-line meeting, we remotely install and configure a fully licensed version of the program.
You see two only buttons - Record and Stop. Behind the scenes, details such as file transfer login, username, password, encode rate, protocol and similar details are configured in a one-time online session. We capture, encode, and transfer material for you. No back-up of recorded data or the transfer process Most "live to hard drive" programs do not automatically and immediately transfer a copy of the recording offsite. The Sales Channel Network recording program does exactly that - and automatically leaves a backup copy on your laptop. Within a few minutes of the time you hit "Stop", there are two backup copies of every file that you record - one on your machine, one on our servers. Within 24 hours there is a third copy on our nightly backup tape runs. If the automatic process that sends the file to us when you hit stop is interrupted or disturbed in some way, your work is not lost. We'll be in touch and retrieve the file remotely.
Lackluster sound quality
Hobby grade production software often has limited post-production capability. Each podcast program produced by Sales Channel Network is assembled and edited using DigiDesign Pro-Tools, recognized as the premier digital audio workstation software for broadcast and music production. Offline capture and editing on Marantz 671 is also involved. Voicing is produced in 24bit 44.1khz form, and the entire program is processed with a variety of effects to provide a constant level and "punch" to the production.
Little understanding of Consistent Branding Hobby grade production often confuses entertainment with professional content, focus and management of material. Top-40 DJ sound is easy to emulate, it is also easy to forget the purpose of private podcasts and end up creating distraction in the production process. SCN scriptwriting and transitions incorporate overall messaging for consistent branding and help your sales management team stay on task in each episode.
Cutting Corners in Server Capacity Server hosting is cheap, but you get what you pay for. On the other hand, you do want to keep your podcasting separate from your normal IT operations. What to do ?
Search for the cheapest hosting service and your podcast will be hosted along with literally hundreds of other web sites or services. One viral video on that equipment with hundreds of thousands of views from some Facebook page, and your site is down, maybe for a week or more. With our services, your content will be hosted on a dedicated server administered by Review Communications, Inc. (root control of the entire physical server). We maintain media access for our largest accounts on the Amazon Web Service network. Licensed Musical Production Elements Hobby production with bootleg popular music is an invitation to trouble. The use of popular music tracks in production is a risky business. On material that we produce, all music and production elements are licensed for podcast use.
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