Sales Channel Networks

Private Podcast Advantages PDF Print E-mail
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Podcasting is a form of new media that preserves the most important elements of communications with your team.

We are all conditioned to consumption of highly professional media. But at the same time we also can immediately detect "marketing speak" and PR "messaging" or positioning statements and kick in the defensive filter on that information. What we do trust is small, private conversations with those whom we have reason to trust. It's the difference between the speaker/teleprompter/transcript level of "communicating with the team" and the hallway conversation, the golf course remark, or the airport lounge insight into business is that we value as genuine.

Informal media content produced with hobby level equipment, tools, and techniques can easily slip into time wasting entertainment and novelty that dilutes the content's value, frustrates high performers, and consumes resources. A professionally produced Sales Channel Network private podcast offers a way out of the dielemma.

Private podcasts

  • Present your ideas when your sales team is most receptive
  • Offer inspiring and informative material to a select group of people
  • Create entertaining material that keeps everyone focused on the collaborative goal

 

Private podcasts are not highly produced with expensive custom music, big name voiceover talent, or high overhead studio time.

Private podcasts don't require executive time, rehersal, voice coaching, or scheduling offsite.

Private podcasts are not exposed to customers, sales partners, suppliers or competitors.

Podcasting is a "middle ground" of media that allows you to be yourself. The best results occur when a podcast captures the genuine conversation on the business issues that are most important to you and your team.